Bye Bye Plastic social media animation campaign

Created for the Better Business Partnership in partnership with councils across Sydney’s North Shore, this series of three short animated videos supports the Bye Bye Plastic initiative encouraging businesses and shoppers to move away from single-use plastics.

Disposable and reusable items are brought to life in light, humorous scenarios designed for social media viewing. The approachable motion graphics style keeps the message friendly and memorable while helping a public awareness campaign reach a broad community audience.