Be in the Know Cannabis CT
TikTok-format animations visualising the effects of marijuana use for public education.
CLIENT
State of Connecticut Department of Mental Health and Addiction Services
AGENCY
Odonnell Company
PRODUCTION COMPANY
Matt Hitch
PROJECT
2D motion graphics
ANIMATION
Matt Hitch
LOCATION
Connecticut, USA
Created as part of Connecticut’s statewide cannabis education initiative, these short animations translate the experience of being high into visual scenarios that viewers immediately recognise. The goal was awareness — not warning — aligning with the campaign’s neutral, research-based messaging around cannabis effects and decision-making.
Using supplied storyboard illustrations, I animated four vertical social videos designed specifically for TikTok pacing. Each piece exaggerates perception, reaction time, and situational awareness through animation rather than narration, allowing the message to be understood before it’s explained.
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