Retail TV commercial animations for Berkowitz Furniture
Seasonal sale spots produced with DPR & Co for broadcast and online.
CLIENT
Berkowitz
AGENCY
DPR & Co
PRODUCTION COMPANY
Matt Hitch
PROJECT
Animated TV commercial
DESIGN & ANIMATION
Matt Hitch
LOCATION
Melbourne, Australia
I created a series of 30-second commercials promoting Black Friday, summer sales and other retail campaigns for Berkowitz Furniture, delivered across TV, OLV and BVOD placements.
The spots combined live-action footage with animated scenes built from still photography. I separated and rebuilt images in Photoshop, animated them with a 3D camera for parallax depth, and composited elements such as animated twine, light and shadow across both video and constructed environments to unify the look without requiring full reshoots.
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