Cat Parts ‘The Easy Part’ welcome campaign animations

I animated a suite of six 15- and 30-second campaign videos introducing the Parts.Cat.com platform for Caterpillar Inc. Each piece uses a continuous animated line to connect tools and components, guiding viewers through the range while keeping the message simple and consistent.

The campaign was later localised into Spanish, Portuguese and French-Canadian versions, requiring adaptable layouts and timing so text and motion could accommodate multiple languages without redesigning the animation system.