Animated website feature videos — Caterpillar Parts.Cat.com

A suite of animated videos guiding users through key features of the client's online parts platform.

CLIENT
Caterpillar
AGENCY
DPR Co
PRODUCTION COMPANY
Matt Hitch
PROJECT
Tech explainer video, motion graphics
DESIGN & ANIMATION
Matt Hitch

I created a suite of short animated explainer videos for Caterpillar’s Parts.Cat.com platform, focusing on helping users quickly understand key features and tools.

Using supplied UI and brand assets, I animated line art and interface elements to demonstrate common tasks – locating parts, navigating the catalogue and completing purchases. The goal was clarity and speed: show how the platform helps, not just where to click.

The videos were produced in multiple 15s and 30s formats and later adapted into regional language versions including Spanish, Portuguese and French Canadian.

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