Social media animation campaign for Connecticut State Colleges and Universities (CSCU)

Short-form social media videos promoting spring enrolment across Connecticut campuses on TikTok, Instagram, and Twitch.

CLIENT
Connecticut State Colleges and Universities (CSCU)
AGENCY
Odonnell Company
PRODUCTION COMPANY
Matt Hitch
PROJECT
2D motion graphics, social media
EDIT & ANIMATION
Matt Hitch
LOCATION
Connecticut, USA

This series of social media animations was produced for Connecticut State Colleges & Universities (CSCU) to support spring enrolment across multiple campus locations throughout Connecticut. The campaign was tailored specifically for short-form digital platforms including TikTok, Instagram, and Twitch, with messaging designed to resonate with prospective students.

Working from supplied imagery and video assets provided by the client, I handled editing and motion design based on graphic storyboards developed by Odonnell Company. The animations highlight campus locations, student life, and enrolment calls to action, adapting the creative to suit fast-paced, vertical social media formats while maintaining consistency across the broader campaign.

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