OOH animation at Sydney Airport for Europcar

Created for large-format airport screens, this looping animation promotes Europcar’s Sydney in-terminal vehicle collection — no shuttle bus required. The piece relies on bold, readable motion visible at a distance and in constant passenger flow.

I designed morphing transitions between luggage, keys and vehicle forms to quickly communicate the travel journey. Delivered across multiple OOH formats throughout the terminal, the animation prioritised instant recognition over narrative viewing time.