Framing the Future government TV commercial animation
Parallax photo animation bringing a strategic plan to life
CLIENT
Northern Territory Government
PRODUCTION COMPANY
TV Works
PROJECT
Broadcast, TV commercial
DESIGN & ANIMATION
Matt Hitch
LOCATION
Darwin, Australia
Law of the Jungle is a cloud-based solution for risk-proofing marketing and making compliance agile and effortless.
I created this 60-second animated TV commercial for the NT Government’s Framing the Future strategic plan, turning still photography into a moving narrative.
Photos were separated into layers, backgrounds repainted and characters subtly rigged before being positioned in 3D space and animated with camera movement inside After Effects. The parallax animation and composited graphics add depth and motion while keeping the imagery grounded and human.
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