Ander Herrera ‘Fruitball’ — sports VFX social media animation
Turning studio football footage into a playful game experience
CLIENT
Unscriptd
PRODUCTION COMPANY
Matt Hitch
PROJECT
Live action compositing, social media
DESIGN, ANIMATION & COMPOSITING
Matt Hitch
LOCATION
London, UK
Studio footage of Manchester United footballer Ander Herrera kicking balls at tracking targets was reworked into a stylised, game-like social video.
I removed the physical markers, replaced them with animated fruit targets and added reactive motion graphics and a live scoreboard overlay. The result reframes the footage as a light-hearted arcade challenge — a creative VFX-driven solution that turned otherwise unusable material into engaging shareable content.
The result: Ander Herrera, Fruitball and a new high score!
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