Impact Data TalkBox animated explainer video series

Clear product storytelling for automated marketing software

CLIENT
Impact Data
PRODUCTION COMPANY
Matt Hitch
PROJECT
Tech explainer video, motion graphics, character animation
DESIGN & ANIMATION
Matt Hitch
SOUND DESIGN
Matt Hitch
LOCATION
Melbourne, Australia

I created a suite of animated explainer videos for Impact Data’s TalkBox platform, a marketing automation tool designed to help organisations better use and grow their customer databases. The first 90-second video focused on the Golf Edition, produced on a tight pre-Christmas turnaround to help clubs quickly understand the platform’s value.

Following its success, two additional animations were developed for the Clubs and WiFi packages. Each video keeps the messaging simple and practical — using straightforward motion graphics to explain how the software works and why it benefits everyday users, rather than overwhelming viewers with technical detail.

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