SmartSweets social media motion graphics campaign

I designed and animated a wide range of short social media videos for SmartSweets, supporting product launches, seasonal releases and retail campaigns across Instagram, Facebook, Amazon and Target.

Each piece centres on the product pouch and candy itself, using bold brand colours, clear text callouts and occasional UGC integration to highlight key selling points. The animations adapt to moments like Halloween, Christmas, Easter and special collaborations while keeping a consistent, recognisable visual style suited to fast-scroll social viewing.