TAL insurance animated explainer video series

Character-led motion graphics explaining products and adviser platforms

CLIENT
TAL Insurance
AGENCY
Story(ation)
PRODUCTION COMPANY
Matt Hitch
PROJECT
2D Animated explainer video, motion graphics
DESIGN & ANIMATION
Matt Hitch
SOUND DESIGN
Matt Hitch
LOCATION
Sydney, Australia

I storyboarded and animated a series of videos for TAL, using an existing suite of brand characters to communicate both product benefits and adviser tools in a clear, approachable way.

One set focused on income protection offerings such as Enhance and Focus — simplifying cover options designed to support customers financially during illness or injury.
A second group introduced adviser-facing platforms including PY Manager and Adviser Centre, which help advisers track professional year requirements, manage information and streamline everyday administration.

Across the series, character animation and motion graphics were used to make technical insurance information easier to follow while keeping consistency with the established brand style.

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