Cyclone preparedness TV commercials for Territory Insurance Office in Darwin
2024 marked 50 years since Cyclone Tracy, a tropical cyclone that destroyed parts of Darwin, Australia in 1974.
CLIENT
TIO (Territory Insurance Office)
AGENCY
Daisy
PRODUCTION COMPANY
Matt Hitch
PROJECT
Animated TV commercial
ANIMATION
Matt Hitch
SOUND DESIGN
Jon Parfitt
LOCATION
Darwin, Australia
I animated a pair of television commercials encouraging cyclone readiness across Australia’s Top End. The campaign reflects on the legacy of Cyclone Tracy while connecting it to present-day preparation.
Using a “then and now” structure, the spots contrast past and modern homes to show that while environments change, preparedness does not. Animation and sound were handled carefully to convey seriousness without causing distress, particularly for audiences with lived experience of the event.
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