Animated explainer video for Essilor's Varilux Wearer App

Product video demonstrating the real-time lens simulation experience of the Varilux Wearer App

CLIENT
Essilor Internațional
PRODUCTION COMPANY
Trade Creative
PROJECT
Tech explainer video, motion graphics, live action compositing
DESIGN & ANIMATION
Matt Hitch
LOCATION
Melbourne, Australia

I created motion graphics for Essilor to showcase the functionality of its Varilux Wearer App, which detects a user’s face and simulates how Varilux lenses improve vision. The video was designed to help communicate the app’s technology and user experience in a clear and easy to understand format.

My role included designing, animating, and compositing interface graphics to replicate the app’s real-time detection and lens simulation features. The animation demonstrates how the technology responds to user movement, providing a realistic representation of the product experience for marketing and presentation use.

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